Response Media Group is a digital agency located in Dorado, PR. We are a unique team that has a simple approach: attract, engage, monetize. Here at Response Media Group, we help our clients develop marketing strategies that drive brand growth. We thrive on the creativity and ingenuity of bright thinkers- like you.
Response Media Group needs a Jr. Paid Search Specialist to join our team to help assist with the rapid growth of our clients. You'll get to drive the decision making behind each of our clients’ advertising campaigns by turning data analysis, client objectives and varying budgets into actionable goal oriented initiatives, along with collaborating with our creative and technology teams to execute throughout each campaign.
Base salary: $30,000-$40,000+ Profit Share, Unlimited Vacations, Medical, Dental and Vision. Eligible for Commission after training period
Responsibilities and Duties
* Assisting with the management of client search, shopping, video, and display accounts
* Assisting with the creation of new campaigns including: strategy, ad build-out, keyword research and deployment
* Assist in contributing research, insights, and strategy recommendations
* Assist in the workflow process both with clients and internally
* Assist in the develop comprehensive strategies for marketing clients
* Assist in the creation of audiences used in Google video & display campaigns
* Assist in the creation of tracking tags
* Assist in the installation / troubleshooting of tracking tags
* Will become Google Adwords Certified within 3 months of being hired.
Qualifications and Skills
* REQUIRED: Experience setting up Google Merchant Center and managing Product listing ads in Adwords
* REQUIRED: Expert proficiency in Google Analytics with 1 year (MINIMUM) experience.
* REQUIRED: Software skills including Excel and Google Sheets.
* REQUIRED: Have technical knowledge of tracking codes, URL strings and Google Analytics
* Experience working with Magento, Shopify, BigCommerce and WooCommerce is a plus.
* BA/BS degree or equivalent practical experience. A degree or minor in mathematics, statistics and/or marketing is a plus.
* Strong understanding of the digital advertising, social media and e-commerce landscape as well as related platforms.
* Excellent organizational skills and the ability to track competing priorities and multiple campaigns and projects.
* Strong critical thinking, analytical, organizational and project management skills
* The ability to read documentation / find answers to common problems.
* Analytical – You’re not afraid of CPL, CPC, Conversion Rate and ROI analysis. You can read the stories behind the numbers.
* Stay current on the latest PPC advertising trends, tools
* Knowledge of sales funnels, landing pages, lead generation campaigns
* Ability to work both collaboratively and independently; a self-starter who can take initiative and be responsible for achieving assigned tasks with little oversight.
* Sense of humor, a certain amount of maturity, vision, humility, curiosity and enthusiasm
* Energetic, goal-driven, professional with great work ethic
* A highly collaborative work environment that takes a team first approach.
* Opportunity to spend 10% of work time on self-directed projects/experiments/etc.
*All qualified applicants must complete an assessment test*